Privacy Policy

1. Introduction

Yorksell Real Estate Group ("we," "us," or "our") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our website at yorksell.com and related services (the "Site"). By using the Site, you consent to the practices described in this policy.

2. Information we collect

We may collect information that you provide directly to us, including:

• Name, email address, and phone number when you contact us, submit a form, request a valuation, or sign up for updates
• Property details (e.g., address, beds, baths, sq ft) when you request a valuation or list with us
• Search preferences (e.g., budget, areas, timeline) when you use our Buy or Sell forms
• Any other information you choose to include in messages or forms

We may also automatically collect certain information when you visit the Site, such as your IP address, browser type, device type, pages visited, the website or advertisement that referred you (including campaign tags such as UTM parameters and ad click identifiers), and the page where you submitted a form. We use cookies, local storage, and similar technologies, including tools from Google (Analytics, Ads, Tag Manager) and Meta (Facebook/Instagram Pixel), to measure site traffic and the performance of our advertising. Our forms are protected by Cloudflare Turnstile, which processes limited technical information about your browser and device to distinguish people from automated spam.

3. How we use your information

We use the information we collect to:

• Respond to your inquiries and provide real estate services
• Send you property information, valuations, or marketing communications if you have opted in or have an existing relationship with us
• Improve the Site and user experience, and measure the effectiveness of our advertising
• Comply with legal obligations and protect our rights

4. Sharing of information

We may share your information with:

• Our team members and service providers who assist in operating the Site and providing services (e.g., hosting, email, and our customer relationship management system, HubSpot)
• Advertising and analytics providers (e.g., Google and Meta), which receive information about site visits and form conversions to measure and improve our advertising
• Real estate boards or other parties as needed to provide real estate and transaction services
• Law enforcement or other parties when required by law or to protect our rights

We do not sell your personal information to third parties for their marketing purposes.

5. Data retention and security

We retain your information for as long as necessary to fulfill the purposes described in this policy and to comply with legal and regulatory requirements. We implement reasonable technical and organizational measures to protect your information against unauthorized access, loss, or misuse.

6. Your choices

You may request access to, correction of, or deletion of your personal information by contacting us. You may also opt out of marketing emails by using the unsubscribe link in our emails or by contacting us. Your browser may allow you to disable or limit certain cookies.

7. Third-party links

The Site may contain links to third-party websites (e.g., Google reviews, social media). We are not responsible for the privacy practices of those sites. We encourage you to read their privacy policies.

8. Children

The Site is not directed to individuals under the age of 18. We do not knowingly collect personal information from children.

9. Changes to this policy

We may update this Privacy Policy from time to time. The "Last updated" date at the top will reflect the most recent version. We encourage you to review this page periodically.

10. Contact us

If you have questions about this Privacy Policy or our practices, please contact us at info@yorksell.com or through our Contact page.